About us

We are Ella (a writer) and Alex (a digital media student) and we founded Not for Vanity in July 2022 with the sole purpose of promoting self-published authors.

Why self-publishing? Following the online publishing industry very closely while Ella was looking for a publisher for her book, we could not help but notice how in this overcrowded, highly competitive market, there was a plethora of websites and freelancers supporting aspiring writers in their book promotion efforts for a fee who didn’t really have enough online visibility to charge for it. Well, we just felt that wasn’t quite right. 

Self-published authors are a “one-man-band”: they’re writers, editors, front cover designers, publishers, agents, promoters, networkers and social media managers. They’ve already invested considerable time and often money to see their book come to life so they need all the additional promotional support they can get. 

This is why we decided to take a step back from our successful corporate careers to dedicate all our free time to this (ad)venture. We hope you’ll come and join us, as we are working hard to create a safe space for the self-published writers’ community where successes, tears and challenges can be shared and overcome.

A bit more about Us…

ELLA PIAZZI (Editor in Chief)

A Creative Writing graduate from Birkbeck University (London), they are about to self-publish their first novel, Your Patroclus, always.

ALEX MINGONI (PR and Branding Manager)

A full-time hospitality professional, Alex is currently studying towards a MA in Digital Media Management, focusing on online branding and promotion.